Awarded 2018 most searched fashion brand in USA by Google.
In 2017/18 Adptr was approached by Fashionnova to rebrand the company and refresh the visual language and tone of the brand. Adptr was able to support: Research and insight, Brand wireframe across all platforms, strategy, Brand design strategy, Sub segment launch concept and design, Digital and experience strategy, Communication strategy, Employer brand strategy, Brand development, Naming, Brand identity, Design systems, Concept development, Brand implementation and management, Trim design, Creative direction, Lookbook, Environmental and retail design, Packaging design, Art direction, Online photo studio setup, Communication design and Social media
At Fashion Nova, we make it easy and affordable for you to be your own fashion icon. We believe you deserve to look like a million bucks, without breaking the bank.
Our customers' outward image reflects the confidence they feel inside. They are bad-ass, fashion-forward, and in control of their own destiny. "Nova style" is making the rules, and breaking the rules; our customer is the leader of the pack, the last one standing, in the front row, and always on the list.
Whether you are the trendsetter, the hustler, the life of the party, the wanderlust, or the social media maven, we’ll dress you from head-to-toe, as you take the lead in your own FN life. Every member of our Nova Fam is one-of-a-kind, though they have one thing in common — the day starts and ends in a Fashion Nova ‘fit.
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. We were the #1 most-searched fashion brand on Google in 2018. We are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world!
Logo design
Research and insight
Brand wireframe across all platforms
strategy
Brand design strategy
Sub segment launch
concept and design,
Digital and experience strategy
Communication strategy
Employer brand strategy
Brand development
Naming
Brand identity
Design systems
Concept development
Brand implementation and management
Trim design
Creative direction
Lookbook
Environmental and retail design
Packaging design
Art direction
Online photo studio setup
Communication design
Social media