SIJ (siege) - Noun: Any Prolonged or persistent effort to overcome resistance. ™ is a lifestyle.

Unbounded. Omnipresent. Adaptive. Accessible. SIJ ™ collection seamlessly adapts, allowing the user to define their Arena. A modern, globally inspired elevated lifestyle, blending directional styles with crafted technical performance fabrications and construction. Functionality, fabrication, iconography merge to create the new athlete. 2019 saw the launch of sij.store. SIJ® is a lifestyle. Unbounded. Omnipresent. Adaptive. Accessible SIJ® collection seamlessly adapts, allowing the user to define their Arena. A modern, globally inspired elevated lifestyle, blending directional styles with crafted technical performance fabrications and construction. . Adptr was able to support: Business design, Brand, wireframe, platforms and strategy, Digital and experience strategy, Communication strategy , Brand development, Naming, Brand identity, Concept development, Product design, Print and pattern design, Fabric selection, Graphic design, Accesories design, Trim design, Creative direction, Lookbook, Packaging design, Art direction and Online photo studio setup